Monday, July 16, 2012

"Dicolor's peak marketing forum" class 267,268 Tsinghua --- Analysis for LED industry's future

"Dicolor's peak marketing forum" class 267,268 Tsinghua --- Analysis for LED industry's future

In the afternoon, the main topic was how to conquer the barricade that Dicolor are facing as well as how Dicolor can continue to survive and develop under the terrific market situation of one- after -another broken down companies and the reconstructing of the whole LED display industry. Therefore, the owner of Dicolor put forward conclude 9 main discussion subject, there were as follows: LED display industry development trend, Brand and market positioning, product promotion ,sales model, sales incentive management, Customer emotional Relationship, after-sale service, special market extension, difference between marketing and selling. Dicolor was expecting guiding suggestions from the audience.
Dicolor peak marketing forum
For all the above nine questions , they made several team discussions, three of them is quite interesting and constructive.
Suggestion First : "standing steady ,no extension"
What exactly does the "standing steady ,no extension" means? They explained this way; "facing the current situation ,all the companies within LED display industry should make a alliance, Because fighting alone is not smart enough today. There is a old Chinese saying: Where there is interest and benefit , there is no permanent friend , moreover, no enemy as well". LED screen industry definitely has bright future. However, the LED display industry has been over developed, Because all the local government want more political merit for themselves. Now what LED display industry are facing? It is not a matter of quality, nor a matter of production capacity, what really matter is the market volume, namely, the supply largely exceed the demand. So we suggest what LED display industry should do is "standing where you are, no extension", Just like a turtle standing steady in its den.
Dicolor peak marketing forum
Suggestion Second: "Landing on the beach"
In discussing the difference between Marketing and Selling, one participant expressed his ideal. This way "Markting , you need to use every possible means to make your name public, to let the public know who you are what you are doing and what is your purpose, just like a jet plane bombing the land" and "selling , after you become known in the public , try to persuade people to buy".
Besides, he also gave suggestions for market positioning and market segmentation. Which is quite valuable for we Dicolor company.
Dicolor peak marketing forum

suggestion Third "creating sales team"
Quite a few participants put forward their own suggestion for creating sales team, among which Shenghao's speech was most complete and detailed. It can be divided into 6 parts.
Dicolor peak marketing forum
First, target positioning --namely product positioning. Second, nurture talent --- a enterprise need to nurture talents itself. Third,   Keeping talent--- How to let the talents keep working in the company. Fourth, how to avoid stealing the orders. Firth, Meeting system --- How to establish a practical meeting system ,not time-consuming but be able to help improving the workers. Sixth, Training and policy-execution ability.
Apart from the above suggestions, we received many other important and useful advices as well. Such as "seeking for our own potential market ", "improve the R&D ability", "conserving for better opportunity", "improve customizing", "be attached to business association" ect. All the employees of Dicolor present offered the warmest and most sincere applause to all the students from class of 268 and 278 of Qinghua university. We sincerely hope also that they had obtained what they were seeking for in the forum.
Now the forum was finished, but it will be recorded in Dicolor's memorandum for the significant influence on Dicolor's future development .

Shenzhen Dicolor Optoelectronics Co.,Ltd., as a leading professional and reliable manufacturer of Full Color LED Display. Our products covers advertising LED display and rental LED display. Direct you to the colorful world---Dicolor---your best led display supplier. Ryan Yi Sales Director Phone:+8618316623191 MSN: ryanghana@hotmail.com Skype: dicolor.ryan Homepage: www.dicolor.cn Facebook: www.facebook.com/ryanghana

Chinese B2C Trade business is getting more and more profitable.

Check if you in English Google. Enter a" cheapjordans", 80% of 18 pages of search results in English website is operated by Chinese company, and are all B2C trade mall;
If you are in the English Google inside a in the world have certain visibility shoes, clothes, or bag brand name, search results of the first 10 pages of most sites are Chinese one, do you feel surprised?
If I tell you, in a foreign trade company B2C can just before Christmas, a month to spend10000000yuan on the Adwords advertising, you may be more terrified ... ...
Yes, this is crazy to make money in foreign trade B2C industry, this industry is very low, very quiet, but they very make money, today I will in this article is to reveal the mysterious veil of industry.
Foreign trade B2C e-commerce so why make money?
Foreign trade industry B2C why will grow so crazy and quickly?
Thanks to the 2008a worldwide financial crisis!
You may feel a little confused, the media not to say that the financial crisis in 2008, many foreign trade enterprises in China have closed down? How do you say the financial crisis foreign trade booming growth. Listen to me slowly come ... ...
On 2008the financial crisis happened, the vast majority of capitalist countries could not face the problem, no matter the WTO agreement, the United States to lead the trade protectionism, in large quantities to reduce the import of Chinese products, so the effect of China's foreign trade enterprise of type of production.
But? Foreign people really very very like Chinese products, if they don't buy Chinese products, to buy their products, the cost is too high, too expensive, was the financial crisis has made their shrinking income, if you purchase your product, how can they suffered enough?
In addition, fortunately, the Internet already all over the world is very well developed, they can through the network, easy to purchase very cheap products from china. China foreign trade enterprise B2C? More cool, in the domestic price, the RMB into dollars sold to foreigners, foreigners also feel very cheap.
For example, a pair of boots in the domestic price is 120yuan, if online directly to foreigners, is priced at $120, but? I feel it is very cheap, because the local store prices are above $360minimum. Can see from this phenomenon, the future of the channel operators and brands, too super profits!
So, in this transaction, Chinese enterprise is very happy, Chinese government is also very happy, foreign people are happy, but the foreign government unhappy, but they could not; foreign brands are not happy, because they are found throughout the Internet sell is from China to the imitation goods, and this imitation goods quality particularly good, even there are a lot of genuine in a production line. So they can all complaints, complaints, complaints, solve is a fur, cannot solve.
And, over the past few years through the development, the field of wealth chain is more and more mature, domestic manufacturers of these not only provide production, while also providing shipping, all over the world, the Internet has been very developed, requiring only a week, the product can be sent to the hands of consumers around the world. The foreign trade enterprise B2C? To do the work is very simple:
The first step : the construction of a foreign trade website B2C
This one has very much mature, free B2C English store source code, understand the point of technology an hour to do a, do not understand the technical need only spend a little money can make people do a.
The second step: the promotion of foreign trade website with b2c:
Foreign trade website B2C how to carry out effective promotion? The simplest and most effective is two strokes:
In 1, Adwords advertising
Adwords advertisement is the most direct limited, on the day of delivery, see return. Over the past few years, many foreign trade enterprises on helper Adwords advertising, in Adwords there are many large customer account, the foreign trade enterprises is very generous, they are willing to give a 30% service charge, that is to say, they gave 100000of the cost of advertising, only need to give them the70000ok.
As we all know, Adwords agents only sold 20% service, the foreign trade companies are willing to give such a high office, this is Adwords optimization technology, Adwords Kung Fu bump, test day on OK, for example a test day2000 yuan advertisement, and only need to spend half an hour, and then in the advertising account to add an ad group, and then design the advertisement language, select good keywords, set advertising related settings, the very next day customer immediately can see gains. Let them see the benefits that it is worthwhile, they will naturally out of the service fee.
In 2, SEO Technology
Adwords ads are a cost, and the SEO technology to do good, not to spend money you can get a large number of customers, for example a precise words into the Google home page, one day may only bring 300IP, but the 300IP into profits may be thousands of dollars. Because the SEO cost is low, so the past two years, the SEO money training courses, there are quite a few students are to do foreign trade B2C. Know much, itself also to do some.
The third step: money, finishing order, then let the cooperative enterprises.
Foreign trade company B2C promotion of good, every day is to collect money, finishing order, then transmitted to many cooperative enterprises list itself itself. In the past two years, each with B2C students to do foreign trade exchange, you know their greatest suspicion is what? Is the fear of money too much, because PayPal is easy to seal the account, probably because there is less department customer complaints, may be PayPal think you take money too frequently and so on, once the account is closed, the funds would be needed in the PayPal account to climb the 180days before taken out, so much liquidity cannot half an year, sick people. Is the only one of the foreign trade website B2C, received thousands of dollars every day is very easily, so half a month is tens of thousands of dollars, Renminbi hundreds of thousands, if continuous sealing several accounts, cash flow may be broken.
In addition to imitation goods, there are very many formal products in foreign trade B2C this is done very well, for example, there are many are doing a wedding dress, through the network to the wedding to sell to more than 100 countries. Because the wedding is a special and meaningful clothes, so prices are relatively high, while in the foreign market, sell more expensive, the product is very huge. And many do wedding production of small enterprises, simply to sell on the net, to provide customized services abroad, also very make money.
And crafts, electronic digital products, foreign trade B2C this is done very well, in the electronic digital products field, there are more companies, adopt the multi-site strategy, each website sales are still passable, but hundreds of Web sites together, that is a very substantial. Such as Putian, although Putian is a county-level city, but about1of foreign trade companies, and local 's largest company, only for the SEO team has 400 people. One can imagine the scale.
Foreign trade B2C make the link between sales less, so many of the factories in China, can not pass through the channel business exploit direct selling products all over the world consumers, consumers can buy cheaper products, Chinese factories can earn more money, so foreign trade B2C will more and more fire! .
Shenzhen Dicolor Optoelectronics Co.,Ltd., as a leading professional and reliable manufacturer of Full Color LED Display. Our products covers advertising LED display and rental LED display. Direct you to the colorful world---Dicolor---your best led display supplier. Ryan Yi Sales Director Phone:+8618316623191 MSN: ryanghana@hotmail.com Skype: dicolor.ryan Homepage: www.dicolor.cn Facebook: www.facebook.com/ryanghana