"Dicolor's peak marketing forum" class 267,268 Tsinghua --- Analysis for LED industry's future

In the afternoon, the main topic was how to conquer the barricade that Dicolor are facing as well as how Dicolor can continue to survive and develop under the terrific market situation of one- after -another broken down companies and the reconstructing of the whole LED display industry. Therefore, the owner of Dicolor put forward conclude 9 main discussion subject, there were as follows: LED display industry development trend, Brand and market positioning, product promotion ,sales model, sales incentive management, Customer emotional Relationship, after-sale service, special market extension, difference between marketing and selling. Dicolor was expecting guiding suggestions from the audience.

For all the above nine questions , they made several team discussions, three of them is quite interesting and constructive.
Suggestion First : "standing steady ,no extension"
What exactly does the "standing steady ,no extension" means? They explained this way; "facing the current situation ,all the companies within LED display industry should make a alliance, Because fighting alone is not smart enough today. There is a old Chinese saying: Where there is interest and benefit , there is no permanent friend , moreover, no enemy as well". LED screen industry definitely has bright future. However, the LED display industry has been over developed, Because all the local government want more political merit for themselves. Now what LED display industry are facing? It is not a matter of quality, nor a matter of production capacity, what really matter is the market volume, namely, the supply largely exceed the demand. So we suggest what LED display industry should do is "standing where you are, no extension", Just like a turtle standing steady in its den.

Suggestion Second: "Landing on the beach"
In discussing the difference between Marketing and Selling, one participant expressed his ideal. This way "Markting , you need to use every possible means to make your name public, to let the public know who you are what you are doing and what is your purpose, just like a jet plane bombing the land" and "selling , after you become known in the public , try to persuade people to buy".
Besides, he also gave suggestions for market positioning and market segmentation. Which is quite valuable for we Dicolor company.

suggestion Third "creating sales team"
Quite a few participants put forward their own suggestion for creating sales team, among which Shenghao's speech was most complete and detailed. It can be divided into 6 parts.

First, target positioning --namely product positioning. Second, nurture talent --- a enterprise need to nurture talents itself. Third,   Keeping talent--- How to let the talents keep working in the company. Fourth, how to avoid stealing the orders. Firth, Meeting system --- How to establish a practical meeting system ,not time-consuming but be able to help improving the workers. Sixth, Training and policy-execution ability.
Apart from the above suggestions, we received many other important and useful advices as well. Such as "seeking for our own potential market ", "improve the R&D ability", "conserving for better opportunity", "improve customizing", "be attached to business association" ect. All the employees of Dicolor present offered the warmest and most sincere applause to all the students from class of 268 and 278 of Qinghua university. We sincerely hope also that they had obtained what they were seeking for in the forum.
Now the forum was finished, but it will be recorded in Dicolor's memorandum for the significant influence on Dicolor's future development .

Shenzhen Dicolor Optoelectronics Co.,Ltd., as a leading professional and reliable manufacturer of Full Color LED Display. Our products covers advertising LED display and rental LED display. Direct you to the colorful world---Dicolor---your best led display supplier. Ryan Yi Sales Director Phone:+8618316623191 MSN: ryanghana@hotmail.com Skype: dicolor.ryan Homepage: www.dicolor.cn Facebook: www.facebook.com/ryanghana